Blue Forever Whitening Toothpaste
Blue Forever is a love letter to the Mediterranean.
Inspired by one of founder Kristoffer Vural’s most cherished childhood memories — sailing a wooden boat in Turkey — it captures the feeling of coming out of a blue salty ocean under a pale sun.
An aroma shaped by innocence, freedom, and nostalgia.
Features
1450 ppm fluoride
Housed in alu tubes (recycles endlessly)
Anti-inflammatory
Made in Switzerland
Contains antioxidants
Vetted by The Swedish Dental Association
Vegan/Cruelty free
Dermatologically tested
The science
A four-dimensional rejuvenating whitening process gentle enough for daily use
- Deep cleansing (Sodium Lauryl Sulphate)
- Exfoliating (Hydrated Silica)
- Polishing and light-reflecting (Hydroxypatite)
- Enamel-bleaching (Sodium Bicarbonate)
- Anti-inflammatory Limonene from Citrus fruit and antioxidant Edelweiss extract boosts bacterial balance and maintains healthy gums
- The natural amino acid Betaine moisturises and nourishes
- Mineralising Hydroxypatite provides proactive care for sensitive teeth
Ingredients
AQUA/[WATER], SORBITOL, HYDRATED SILICA, CI 77891/[TITANIUM DIOXIDE], SODIUM LAURYL SULFATE, BETAINE, SODIUM BICARBONATE, CELLULOSE GUM, PEG-12, DICALCIUM PHOSPHATE DIHYDRATE, LIMONENE, AROMA/ [FLAVOR], CITRIC ACID, SODIUM FLUORIDE, GLYCERIN, CITRUS LIMON PEEL OIL/[CITRUS LIMON (LEMON) PEEL OIL], SYNTHETIC FLUORPHLOGOPITE, METHYLPARABEN, SODIUM SACCHARIN, CITRUS AURANTIFOLIA OIL/[CITRUS AURANTIFOLIA (LIME) OIL], POTASSIUM CHLORIDE, CITRAL, HYDROXYAPATITE, LEONTOPODIUM ALPINUM EXTRACT, TIN OXIDE
