Blue Forever Whitening Toothpaste
A longing for a place where nothing was missing.
Blue Forever carries innocence and distance.
The sweetness of being young, held against the ruthless constancy of time.
Not a desire to return —
but the sensation of knowing you cannot.
A brief ritual.
Memory surfacing.
Then released.
“Blue Forever comes from a childhood moment I return to often. On my father’s wooden boat, drifting on the Mediterranean. Pale sun. Salt in the air. Family nearby. Nothing expected of me. I wanted to hold that feeling — being young, careless, unanchored. In the wind. In the water. Free.”
— Kristoffer Vural, founder
Features
1450 ppm fluoride
Housed in alu tubes (recycles endlessly)
Anti-inflammatory
Made in Switzerland
Contains antioxidants
Vetted by The Swedish Dental Association
Vegan/Cruelty free
Dermatologically tested
The science
A four-dimensional rejuvenating whitening process gentle enough for daily use
- Deep cleansing (Sodium Lauryl Sulphate)
- Exfoliating (Hydrated Silica)
- Polishing and light-reflecting (Hydroxypatite)
- Enamel-bleaching (Sodium Bicarbonate)
- Anti-inflammatory Limonene from Citrus fruit and antioxidant Edelweiss extract boosts bacterial balance and maintains healthy gums
- The natural amino acid Betaine moisturises and nourishes
- Mineralising Hydroxypatite provides proactive care for sensitive teeth
Ingredients
AQUA/[WATER], SORBITOL, HYDRATED SILICA, CI 77891/[TITANIUM DIOXIDE], SODIUM LAURYL SULFATE, BETAINE, SODIUM BICARBONATE, CELLULOSE GUM, PEG-12, DICALCIUM PHOSPHATE DIHYDRATE, LIMONENE, AROMA/ [FLAVOR], CITRIC ACID, SODIUM FLUORIDE, GLYCERIN, CITRUS LIMON PEEL OIL/[CITRUS LIMON (LEMON) PEEL OIL], SYNTHETIC FLUORPHLOGOPITE, METHYLPARABEN, SODIUM SACCHARIN, CITRUS AURANTIFOLIA OIL/[CITRUS AURANTIFOLIA (LIME) OIL], POTASSIUM CHLORIDE, CITRAL, HYDROXYAPATITE, LEONTOPODIUM ALPINUM EXTRACT, TIN OXIDE
