Collection No 1
Collection No. 1 is an inaugural set of three whitening toothpastes:
Amorist. Escapist. Hypnotist.
These were the first aromas created for the brand.
Not as flavours, but as characters.
At a time when oral care spoke in one voice — uniform, functional, indifferent — Collection No. 1 proposed another idea: that even the most habitual act could carry mood and choice.
“Selahatin began as three presences that exist in all of us.
Oral care had been one-dimensional — in tone, in taste, in intention.
This collection allowed difference to exist.”
— Kristoffer Vural, founder
Features Overview
1450 ppm fluoride
Contains antioxidants
Anti-inflammatory
Vegan/Cruelty free
Why it's special
A four-dimensional rejuvenating whitening process gentle enough for daily use
- Deep cleansing (Sodium Lauryl Sulphate)
- Exfoliating (Hydrated Silica)
- Polishing and light-reflecting (Hydroxypatite)
- Enamel-bleaching (Sodium Bicarbonate)
- Anti-inflammatory Limonene from Citrus fruit and antioxidant Edelweiss extract boosts bacterial balance and maintains healthy gums
- The natural amino acid Betaine moisturises and nourishes
- Mineralising Hydroxypatite provides proactive care for sensitive teeth
Good-to-know
Made In Switzerland
Housed in alu-tube (recycles endlessly)
Vetted by The Swedish Dental Association
Dermatologically tested
Ingredients
Amorist -- AQUA/[WATER], SORBITOL, HYDRATED SILICA, CI 77891/[TITANIUM DIOXIDE], SODIUM LAURYL SULFATE, BETAINE, SODIUM BICARBONATE, CELLULOSE GUM, AROMA/[FLAVOR], PEG-12, DICALCIUM PHOSPHATE DIHYDRATE, SODIUM FLUORIDE, GLYCERIN, SODIUM SACCHARIN, HYDROXYAPATITE, LIMONENE, SYNTHETIC FLUORPHLOGOPITE, METHYLPARABEN, POTASSIUM CHLORIDE, MENTHOL, LEONTOPODIUM ALPINUM EXTRACT, TIN OXIDE
Escapist -- AQUA/[WATER], SORBITOL, HYDRATED SILICA, CI 77891/[TITANIUM DIOXIDE], SODIUM LAURYL SULFATE, BETAINE, SODIUM BICARBONATE, CELLULOSE GUM, PEG-12, AROMA/[FLAVOR], DICALCIUM PHOSPHATE DIHYDRATE, LIMONENE, SODIUM FLUORIDE, GLYCERIN, SODIUM SACCHARIN, HYDROXYAPATITE, SYNTHETIC FLUORPHLOGOPITE, METHYLPARABEN, POTASSIUM CHLORIDE, CITRUS PARADISI PEEL OIL/[CITRUS PARADISI (GRAPEFRUIT) PEEL OIL], CITRUS AURANTIUM AMARA PEEL OIL/[CITRUS AURANTIUM AMARA (BITTER ORANGE) PEEL OIL], LEONTOPODIUM ALPINUM EXTRACT, TIN OXIDE
Hypnotist -- AQUA[WATER], SORBITOL, HYDRATED SILICA, CI 77891[TITANIUM DIOXIDE], SODIUM LAURYL SULFATE, BETAINE, SODIUM BICARBONATE, CELLULOSE GUM, AROMA/[FLAVOR], PEG–12, DICALCIUM PHOSPHATE DIHYDRATE, SODIUM FLUORIDE, GLYCERIN, SODIUM SACCHARIN, HYDROXYAPATITE, BENZYL ALCOHOL, SYNTHETIC FLUORPHLOGOPITE, METHYLPARABEN, POTASSIUM CHLORIDE, LIMONENE, LEONTOPODIUM ALPINUM EXTRACT, TIN OXIDE
