

RICK OWENS x SELAHATIN COLLECTION SET
Selahatin is partnering with iconic designer Rick Owens for a limited collection featuring whitening toothpaste, travel mouthwash and Selahatin’s eau d’extrait mouthspray.
Notes of verbena, Madagascar vanilla, and Sichuan pepper open with electric clarity.
Juniper and dark citrus trace a sharp line through the heart, while rosemary lends a cool austerity.
In the base, black pepper and peppermint collide, leaving a clean, metallic afterglow.
Each note reflects its opposite—black within white, warmth within cold.
The result is ritual stripped to essence, elevated to devotion.
"I BELIEVE IN THE IDEA THAT YOU DON’T NEED TO HAVE MANY THINGS, BUT THAT ESSENTIAL THINGS SHOULD BE MADE SPECIAL.”—RICK OWENS
"I wanted the aroma to be monochrome — a single idea, pushed with precision. It was about refining one sensation until it became a whole atmosphere."— Kristoffer Vural, founder of Selahatin
Notes
Top notes. Verbena, Madagascar Vanilla & Sichuan Pepper.
Heart notes. Juniper, Dark Citrus & Rosemary
Base notes. Black Pepper & Peppermint
Ingredients
Toothpaste
AQUA/[WATER], SORBITOL, HYDRATED SILICA, CI 77891/[TITANIUM DIOXIDE], SODIUM LAURYL SULFATE, BETAINE, SODIUM BICARBONATE, CELLULOSE GUM, PEG-12, AROMA/[FLAVOR], DICALCIUM PHOSPHATE DIHYDRATE, CITRIC ACID, GLYCERIN, MENTHOL, SODIUM SACCHARIN, HYDROXYAPATITE, SYNTHETIC FLUORPHLOGOPITE, METHYLPARABEN, ROSMARINUS OFFICINALIS LEAF EXTRACT/[ROSMARINUS OFFICINALIS (ROSEMARY) LEAF EXTRACT], LIMONENE, JUNIPERUS COMMUNIS FRUIT OIL, POTASSIUM CHLORIDE, PINENE, CITRUS PARADISI PEEL OIL/[CITRUS PARADISI (GRAPEFRUIT) PEEL OIL], LEONTOPODIUM ALPINUM EXTRACT, TIN OXIDE
Mouthwash
AQUA/[WATER], GLYCERIN, PVP, POLOXAMER 407, POLYSORBATE 20, PROPYLENE GLYCOL, PEG-40 HYDROGENATED CASTOR OIL, SODIUM CITRATE, POTASSIUM SORBATE, SODIUM BENZOATE, AROMA/[FLAVOR], SODIUM PHOSPHATE, TOCOPHERYL ACETATE, DISODIUM PHOSPHATE, PANTHENOL, MENTHOL, ALOE BARBADENSIS LEAF JUICE POWDER, BISABOLOL, CETYLPYRIDINIUM CHLORIDE, SODIUM SACCHARIN, ROSMARINUS OFFICINALIS LEAF EXTRACT/[ROSMARINUS OFFICINALIS (ROSEMARY) LEAF EXTRACT], LIMONENE, JUNIPERUS COMMUNIS FRUIT OIL, PINENE, BETA-CARYOPHYLLENE, CITRAL, CITRUS PARADISI PEEL OIL/[CITRUS PARADISI (GRAPEFRUIT) PEEL OIL]
Eau d'Extrait Oral
AQUA/[WATER], GLYCERIN, PVP, POLOXAMER 407, POLYSORBATE 20, PEG-40 HYDROGENATED CASTOR OIL, PROPYLENE GLYCOL, SODIUM CITRATE, POTASSIUM SORBATE, SODIUM BENZOATE, AROMA, SODIUM PHOSPHATE, DISODIUM PHOSPHATE, PANTHENOL, ALOE BARBADENSIS LEAF JUICE POWDER, BISABOLOL, TOCOPHERYL ACETATE, SODIUM SACCHARIN, LIMONENE, MENTHOL, CETYLPYRIDINIUM CHLORIDE, ROSMARINUS OFFICINALIS LEAF EXTRACT/[ROSMARINUS OFFICINALIS (ROSEMARY) LEAF EXTRACT], JUNIPERUS COMMUNIS FRUIT OIL, PINENE, CITRAL, CITRUS PARADISI PEEL OIL/[CITRUS PARADISI (GRAPEFRUIT) PEEL OIL], BETA-CARYOPHYLLENE, CITRUS LIMON PEEL OIL/[CITRUS LIMON (LEMON) PEEL OIL]
What are the ingredients and what do they do?
PVP
Counteracts stains from coffee & red wine
POLYSORBATE 20
Emulsifier that stabilises the formulation
PROPYLENE GLYCOL
Makes sures the product doesn't dry out
POLOXAMER 407
Helps to dissolve the aromas
PEG-40 HYDROGENATED CASTOR OIL
Emulsifying agent
SODIUM CITRATE
Anti-plaque agent that also inhibits bad-breath
POTASSIUM SORBATE
Relieves the pain of sensitive teeth. works in synergy with Sodium Citrate
SODIUM BENZOATE
Preservative
SODIUM PHOSPHATE
Is used to protect the enamel from bacteria
TOCOPHERYL ACETATE
Vitamin E. Anti-inflammatory antioxidant that strengthens gum barrier to free radicals
DISODIUM PHOSPHATE
Controls the acidity of the product
PANTHENOL
Soothing and moisturizing. Non-irritant.
LIMONENE
Anti-inflammatory
ALOE BARBADENSIS LEAF JUICE POWDER
Aka aloe vera. Preserves oral moisture level and protects against inflammation, harmful bacteria and oral fungus infection.
BISABOLOL
Active ingredients for chamomile, healing & anti-inflammatory
CETYLPYRIDINIUM CHLORIDE
Anti-septic
SODIUM FLUORIDE
Reduces tooth decay & promotes remineralisation
SODIUM SACCHARIN
Sweetener
BHT
Antioxidant which preserves and stabilises the mouthwash.

