RICK OWENS x SELAHATIN TOOTHPASTE
The Rick Owens aroma captures the quiet act of transformation.
Notes of verbena, Madagascar vanilla, and Sichuan pepper open with electric clarity.
Juniper and dark citrus trace a sharp line through the heart, while rosemary lends a cool austerity.
In the base, black pepper and peppermint collide, leaving a clean, metallic afterglow.
Each note reflects its opposite—black within white, warmth within cold.
The result is ritual stripped to essence, elevated to devotion.
Flavor Notes
Top. Verbena, Madagascar Vanilla & Sichuan Pepper
Heart. Juniper, Dark Citrus & Rosemary
Base. Black Pepper & Peppermint
About the collaboration
RITUAL — A REPEATED GESTURE THAT ANCHORS IDENTITY AND MEANING — IS THE COMMON THEME SHARED BY SELAHATIN AND RICK OWENS.
SELAHATIN ELEVATES THE EVERYDAY INTO CEREMONY. THE MOST ORDINARY ACT TRANSFORMED INTO A RITE OF TASTE, MEMORY AND EMOTION.
WHERE SELAHATIN BEGINS WITH THE INTIMACY OF THE SELF — A PRIVATE RITUAL OF TASTE AND RENEWAL — RICK OWENS EXTENDS INTO THE PUBLIC SPHERE — A CEREMONIAL UNIFORM THAT ALTERS POISE AND SILHOUETTE.
Note from Rick Owens
“I WROTE A STORY ABOUT MY DAILY LIFE IN A MAGAZINE IN WHICH I SAID: ‘I BRUSH MY TEETH WITH SELAHATIN TOOTHPASTE BECAUSE I LOVE THEIR FONT,’ WHICH WAS TRUE. THEN, ON INSTAGRAM, I SAW A SELAHATIN AD WITH MY BLURRED FACE AND MY QUOTE OVER IT. I THOUGHT THAT WAS BOLD. I CONTACTED THEM AND COMPLIMENTED THEM ON THEIR CHEEKINESS. I TOLD THEM: “WE SHOULD DO A COLLABORATION!” THAT’S HOW WE GOT HERE. I ADMIRE THE DESIGNER. THE REASON HE CREATED HIS BRAND IS THAT HE HAD A STROKE, AND DURING HIS RECOVERY, HE WANTED THE MOST ESSENTIAL THINGS AROUND HIM TO BE MAGNIFIED. I ALSO BELIEVE IN THE IDEA THAT YOU DON’T NEED TO HAVE MANY THINGS, BUT THAT ESSENTIAL THINGS SHOULD BE MADE SPECIAL.” - RICK OWENS
Features
Housed in alu tubes (recycles endlessly)
Anti-inflammatory
Made in Switzerland
Contains antioxidants
Vetted by The Swedish Dental Association
Vegan/Cruelty free
Dermatologically tested
The science
A four-dimensional rejuvenating whitening process gentle enough for daily use
- Deep cleansing (Sodium Lauryl Sulphate)
- Exfoliating (Hydrated Silica)
- Polishing and light-reflecting (Hydroxypatite)
- Enamel-bleaching (Sodium Bicarbonate)
- Anti-inflammatory Limonene from Citrus fruit and antioxidant Edelweiss extract boosts bacterial balance and maintains healthy gums
- The natural amino acid Betaine moisturises and nourishes
- Mineralising Hydroxypatite provides proactive care for sensitive teeth
Ingredients
AQUA/[WATER], SORBITOL, HYDRATED SILICA, CI 77891/[TITANIUM DIOXIDE], SODIUM LAURYL SULFATE, BETAINE, SODIUM BICARBONATE, CELLULOSE GUM, PEG-12, AROMA/[FLAVOR], DICALCIUM PHOSPHATE DIHYDRATE, CITRIC ACID, GLYCERIN, MENTHOL, SODIUM SACCHARIN, HYDROXYAPATITE, SYNTHETIC FLUORPHLOGOPITE, METHYLPARABEN, ROSMARINUS OFFICINALIS LEAF EXTRACT/[ROSMARINUS OFFICINALIS (ROSEMARY) LEAF EXTRACT], LIMONENE, JUNIPERUS COMMUNIS FRUIT OIL, POTASSIUM CHLORIDE, PINENE, CITRUS PARADISI PEEL OIL/[CITRUS PARADISI (GRAPEFRUIT) PEEL OIL], LEONTOPODIUM ALPINUM EXTRACT, TIN OXIDE
