RICK OWENS x SELAHATIN TOOTHBRUSH
Rick Owens toothbrush featuring a handcrafted handle in natural horn with authentic boar bristles. Animal horn is a natural, biodegradable, and durable material that upcycles waste from the meat industry. It requires no synthetic chemicals, reduces plastic use, and offers a unique, artisanal aesthetic, making it a sustainable alternative for toothbrush handles. Made in India.
"I BELIEVE IN THE IDEA THAT YOU DON’T NEED TO HAVE MANY THINGS, BUT THAT ESSENTIAL THINGS SHOULD BE MADE SPECIAL.”—RICK OWENS
About the collaboration
RITUAL — A REPEATED GESTURE THAT ANCHORS IDENTITY AND MEANING — IS THE COMMON THEME SHARED BY SELAHATIN AND RICK OWENS.
SELAHATIN ELEVATES THE EVERYDAY INTO CEREMONY. THE MOST ORDINARY ACT TRANSFORMED INTO A RITE OF TASTE, MEMORY AND EMOTION.
WHERE SELAHATIN BEGINS WITH THE INTIMACY OF THE SELF — A PRIVATE RITUAL OF TASTE AND RENEWAL — RICK OWENS EXTENDS INTO THE PUBLIC SPHERE — A CEREMONIAL UNIFORM THAT ALTERS POISE AND SILHOUETTE.
Note from Rick Owens
“I WROTE A STORY ABOUT MY DAILY LIFE IN A MAGAZINE IN WHICH I SAID: ‘I BRUSH MY TEETH WITH SELAHATIN TOOTHPASTE BECAUSE I LOVE THEIR FONT,’ WHICH WAS TRUE. THEN, ON INSTAGRAM, I SAW A SELAHATIN AD WITH MY BLURRED FACE AND MY QUOTE OVER IT. I THOUGHT THAT WAS BOLD. I CONTACTED THEM AND COMPLIMENTED THEM ON THEIR CHEEKINESS. I TOLD THEM: “WE SHOULD DO A COLLABORATION!” THAT’S HOW WE GOT HERE. I ADMIRE THE DESIGNER. THE REASON HE CREATED HIS BRAND IS THAT HE HAD A STROKE, AND DURING HIS RECOVERY, HE WANTED THE MOST ESSENTIAL THINGS AROUND HIM TO BE MAGNIFIED. I ALSO BELIEVE IN THE IDEA THAT YOU DON’T NEED TO HAVE MANY THINGS, BUT THAT ESSENTIAL THINGS SHOULD BE MADE SPECIAL.” - RICK OWENS
Details
— Material from bull horn
— Authentic boar bristles
— Biodegradable and durable material
— Hand made in India
