



Steam Will Rise Whitening Toothpaste
A season turning inward, suspended between presence and disappearance.
Grapefruit and citrus open, fleeting as cold air against warm skin.
The heart – cucumber, vanilla and almond – unfolds pale and vaporous.
As the composition settles juniper wood, eucalyptus, and peppermint emerge like forest dusk.
Held just long enough to be lost.
"Steam Will Rise began as a feeling rather than a flavour – it evokes a liminal state where form dissolves, edges blur, and thought lifts from the body. I grew up surrounded by forests that felt almost black in autumn: cold ground, wet leaves, a silence that pressed back. The world narrowed. I wasn’t inside it anymore."
– Kristoffer Vural, founder of Selahatin.
Flavor Notes
Top. Grapefruit & Citrus
Heart. Cucumber, Vanilla & Almond
Base. Juniper, Eucalyptus & Peppermint
Founders Note
"Steam Will Rise began as a feeling rather than a flavour – it evokes a liminal state where form dissolves, edges blur, and thought lifts from the body. I grew up surrounded by forests that felt almost black in autumn: cold ground, wet leaves, a silence that pressed back. The world narrowed. Another one opened. This is how to disappear." – Kristoffer Vural, founder of Selahatin.
Features
1450 ppm fluoride
Housed in alu tubes (recycles endlessly)
Anti-inflammatory
Made in Switzerland
Contains antioxidants
Vetted by The Swedish Dental Association
Vegan/Cruelty free
Dermatologically tested
The science
A four-dimensional rejuvenating whitening process gentle enough for daily use
- Deep cleansing (Sodium Lauryl Sulphate)
- Exfoliating (Hydrated Silica)
- Polishing and light-reflecting (Hydroxypatite)
- Enamel-bleaching (Sodium Bicarbonate)
- Anti-inflammatory Limonene from Citrus fruit and antioxidant Edelweiss extract boosts bacterial balance and maintains healthy gums
- The natural amino acid Betaine moisturises and nourishes
- Mineralising Hydroxypatite provides proactive care for sensitive teeth
Ingredients
AQUA/[WATER], SORBITOL, HYDRATED SILICA, CI 77891/[TITANIUM DIOXIDE], SODIUM LAURYL SULFATE, BETAINE, SODIUM BICARBONATE, CELLULOSE GUM, PEG-12, AROMA/[FLAVOR], DICALCIUM PHOSPHATE DIHYDRATE, SODIUM FLUORIDE, JUNIPERUS COMMUNIS FRUIT OIL, GLYCERIN, LIMONENE, SODIUM SACCHARIN, HYDROXYAPATITE, SYNTHETIC FLUORPHLOGOPITE, METHYLPARABEN, CITRUS AURANTIFOLIA OIL/[CITRUS AURANTIFOLIA (LIME) OIL], POTASSIUM CHLORIDE, MENTHOL, CITRAL, CITRUS AURANTIUM AMARA PEEL OIL/ [CITRUS AURANTIUM AMARA (BITTER ORANGE) PEEL OIL], LEONTOPODIUM ALPINUM EXTRACT, TIN OXIDE



