RICK OWENS x SELAHATIN MOUTHWASH
The Rick Owens Mouthwash captures the quiet act of transformation.
A minimal and magnetic olfactory silhouette echoes Rick Owen's brutalist elegance and Selahatin’s fidelity to ritual.
Designed to make the everyday profound, Selahatin mouthwashes turn a simple rinse into a sacred gesture—a palate cleanser for the mind.
Notes of verbena, Madagascar vanilla, and Sichuan pepper open with electric clarity.
Juniper and dark citrus trace a sharp line through the heart, while rosemary lends a cool austerity.
In the base, black pepper and peppermint collide, leaving a clean, metallic afterglow.
Each note reflects its opposite—black within white, warmth within cold.
The result is ritual stripped to essence, elevated to devotion.
Flavor Notes
Top. Verbena, Madagascar Vanilla & Sichuan Pepper
Heart. Juniper, Dark Citrus & Rosemary
Base. Black Pepper & Peppermint
About the collaboration
RITUAL — A REPEATED GESTURE THAT ANCHORS IDENTITY AND MEANING — IS THE COMMON THEME SHARED BY SELAHATIN AND RICK OWENS.
SELAHATIN ELEVATES THE EVERYDAY INTO CEREMONY. THE MOST ORDINARY ACT TRANSFORMED INTO A RITE OF TASTE, MEMORY AND EMOTION.
WHERE SELAHATIN BEGINS WITH THE INTIMACY OF THE SELF — A PRIVATE RITUAL OF TASTE AND RENEWAL — RICK OWENS EXTENDS INTO THE PUBLIC SPHERE — A CEREMONIAL UNIFORM THAT ALTERS POISE AND SILHOUETTE.
Note from Rick Owens
“I WROTE A STORY ABOUT MY DAILY LIFE IN A MAGAZINE IN WHICH I SAID: ‘I BRUSH MY TEETH WITH SELAHATIN TOOTHPASTE BECAUSE I LOVE THEIR FONT,’ WHICH WAS TRUE. THEN, ON INSTAGRAM, I SAW A SELAHATIN AD WITH MY BLURRED FACE AND MY QUOTE OVER IT. I THOUGHT THAT WAS BOLD. I CONTACTED THEM AND COMPLIMENTED THEM ON THEIR CHEEKINESS. I TOLD THEM: “WE SHOULD DO A COLLABORATION!” THAT’S HOW WE GOT HERE. I ADMIRE THE DESIGNER. THE REASON HE CREATED HIS BRAND IS THAT HE HAD A STROKE, AND DURING HIS RECOVERY, HE WANTED THE MOST ESSENTIAL THINGS AROUND HIM TO BE MAGNIFIED. I ALSO BELIEVE IN THE IDEA THAT YOU DON’T NEED TO HAVE MANY THINGS, BUT THAT ESSENTIAL THINGS SHOULD BE MADE SPECIAL.” —RICK OWENS
Contains...
Antioxidants
Chamomile Extract
Aloe Vera
Good-to-know
Made In Switzerland
Anti-inflammatory
Inhibits bad breath
Moisturising
Protects sensitive teeth
Vegan/Cruelty free
Dermatologically tested
Counteracts dry mouth
Product features
– Healing and anti-inflammatory chamomile extract
– Anti-inflammatory, anti-bacterial and hydrating aloe vera
– Antioxidant vitamin E strengthens skin barrier against free radicals
– Sodium Citrate inhibits bad breath and strengthens the teeth’s protective shield
– Mineralizing Cetylpyridinium Chloride repairs, fights bacteria and provides pro-active care for sensitive teeth
Ingredients
AQUA/[WATER], GLYCERIN, PVP, POLOXAMER 407, POLYSORBATE 20, PROPYLENE GLYCOL, PEG-40 HYDROGENATED CASTOR OIL, SODIUM CITRATE, POTASSIUM SORBATE, SODIUM BENZOATE, AROMA/[FLAVOR], SODIUM PHOSPHATE, TOCOPHERYL ACETATE, DISODIUM PHOSPHATE, PANTHENOL, MENTHOL, ALOE BARBADENSIS LEAF JUICE POWDER, BISABOLOL, CETYLPYRIDINIUM CHLORIDE, SODIUM SACCHARIN, ROSMARINUS OFFICINALIS LEAF EXTRACT/[ROSMARINUS OFFICINALIS (ROSEMARY) LEAF EXTRACT], LIMONENE, JUNIPERUS COMMUNIS FRUIT OIL, PINENE, BETA-CARYOPHYLLENE, CITRAL, CITRUS PARADISI PEEL OIL/[CITRUS PARADISI (GRAPEFRUIT) PEEL OIL]
Instructions for use
Use once or twice a day after brushing your teeth.
Rinse in closed mouth for 30-60 seconds. Then spit out.
For best results it is recommended not to eat or drink for 30 minutes after use.
This mouthwash is a supplement – not a substitute – to your regular dental hygiene.
Do not:
1) Swallow.
2) Rinse mouth with water post use.
3) Use in case of a known hypersensitivity or allergy to one or more ingredients.
4) Use in association with other mouthwash products
For adults only. Keep out of reach of children.
What are the ingredients and what do they do?
PVP
Counteracts stains from coffee & red wine
POLYSORBATE 20
Emulsifier that stabilises the formulation
PROPYLENE GLYCOL
Makes sures the product doesn't dry out
POLOXAMER 407
Helps to dissolve the aromas
PEG-40 HYDROGENATED CASTOR OIL
Emulsifying agent
SODIUM CITRATE
Anti-plaque agent that also inhibits bad-breath
POTASSIUM SORBATE
Relieves the pain of sensitive teeth. works in synergy with Sodium Citrate
SODIUM BENZOATE
Preservative
SODIUM PHOSPHATE
Is used to protect the enamel from bacteria
TOCOPHERYL ACETATE
Vitamin E. Anti-inflammatory antioxidant that strengthens gum barrier to free radicals
DISODIUM PHOSPHATE
Controls the acidity of the product
PANTHENOL
Soothing and moisturizing. Non-irritant.
LIMONENE
Anti-inflammatory
ALOE BARBADENSIS LEAF JUICE POWDER
Aka aloe vera. Preserves oral moisture level and protects against inflammation, harmful bacteria and oral fungus infection.
BISABOLOL
Active ingredients for chamomile, healing & anti-inflammatory
CETYLPYRIDINIUM CHLORIDE
Anti-septic
SODIUM FLUORIDE
Reduces tooth decay & promotes remineralisation
SODIUM SACCHARIN
Sweetener
BHT
Antioxidant which preserves and stabilises the mouthwash.
