RICK OWENS x SELAHATIN TOOTHPASTE
The Rick Owens aroma captures the quiet act of transformation.
Notes of verbena, Madagascar vanilla, and Sichuan pepper open with electric clarity.
Juniper and dark citrus trace a sharp line through the heart, while rosemary lends a cool austerity.
In the base, black pepper and peppermint collide, leaving a clean, metallic afterglow.
Each note reflects its opposite—black within white, warmth within cold.
The result is ritual stripped to essence, elevated to devotion.
"I BELIEVE IN THE IDEA THAT YOU DON’T NEED TO HAVE MANY THINGS, BUT THAT ESSENTIAL THINGS SHOULD BE MADE SPECIAL.” — RICK OWENS
"I wanted this aroma to be monochrome — a single idea, pushed with precision. It was about refining one sensation until it became a whole atmosphere."— Kristoffer Vural, founder of Selahatin
Flavor Notes
Top. Verbena, Madagascar Vanilla & Sichuan Pepper
Heart. Juniper, Dark Citrus & Rosemary
Base. Black Pepper & Peppermint
About the collaboration
RITUAL — A REPEATED GESTURE THAT ANCHORS IDENTITY AND MEANING — IS THE COMMON THEME SHARED BY SELAHATIN AND RICK OWENS.
SELAHATIN ELEVATES THE EVERYDAY INTO CEREMONY. THE MOST ORDINARY ACT TRANSFORMED INTO A RITE OF TASTE, MEMORY AND EMOTION.
WHERE SELAHATIN BEGINS WITH THE INTIMACY OF THE SELF — A PRIVATE RITUAL OF TASTE AND RENEWAL — RICK OWENS EXTENDS INTO THE PUBLIC SPHERE — A CEREMONIAL UNIFORM THAT ALTERS POISE AND SILHOUETTE.
Note from Rick Owens
“I WROTE A STORY ABOUT MY DAILY LIFE IN A MAGAZINE IN WHICH I SAID: ‘I BRUSH MY TEETH WITH SELAHATIN TOOTHPASTE BECAUSE I LOVE THEIR FONT,’ WHICH WAS TRUE. THEN, ON INSTAGRAM, I SAW A SELAHATIN AD WITH MY BLURRED FACE AND MY QUOTE OVER IT. I THOUGHT THAT WAS BOLD. I CONTACTED THEM AND COMPLIMENTED THEM ON THEIR CHEEKINESS. I TOLD THEM: “WE SHOULD DO A COLLABORATION!” THAT’S HOW WE GOT HERE. I ADMIRE THE DESIGNER. THE REASON HE CREATED HIS BRAND IS THAT HE HAD A STROKE, AND DURING HIS RECOVERY, HE WANTED THE MOST ESSENTIAL THINGS AROUND HIM TO BE MAGNIFIED. I ALSO BELIEVE IN THE IDEA THAT YOU DON’T NEED TO HAVE MANY THINGS, BUT THAT ESSENTIAL THINGS SHOULD BE MADE SPECIAL.” - RICK OWENS
Features
Housed in alu tubes (recycles endlessly)
Anti-inflammatory
Made in Switzerland
Contains antioxidants
Vetted by The Swedish Dental Association
Vegan/Cruelty free
Dermatologically tested
The science
A four-dimensional rejuvenating whitening process gentle enough for daily use
- Deep cleansing (Sodium Lauryl Sulphate)
- Exfoliating (Hydrated Silica)
- Polishing and light-reflecting (Hydroxypatite)
- Enamel-bleaching (Sodium Bicarbonate)
- Anti-inflammatory Limonene from Citrus fruit and antioxidant Edelweiss extract boosts bacterial balance and maintains healthy gums
- The natural amino acid Betaine moisturises and nourishes
- Mineralising Hydroxypatite provides proactive care for sensitive teeth
Ingredients
AQUA/[WATER], SORBITOL, HYDRATED SILICA, CI 77891/[TITANIUM DIOXIDE], SODIUM LAURYL SULFATE, BETAINE, SODIUM BICARBONATE, CELLULOSE GUM, PEG-12, AROMA/[FLAVOR], DICALCIUM PHOSPHATE DIHYDRATE, CITRIC ACID, GLYCERIN, MENTHOL, SODIUM SACCHARIN, HYDROXYAPATITE, SYNTHETIC FLUORPHLOGOPITE, METHYLPARABEN, ROSMARINUS OFFICINALIS LEAF EXTRACT/[ROSMARINUS OFFICINALIS (ROSEMARY) LEAF EXTRACT], LIMONENE, JUNIPERUS COMMUNIS FRUIT OIL, POTASSIUM CHLORIDE, PINENE, CITRUS PARADISI PEEL OIL/[CITRUS PARADISI (GRAPEFRUIT) PEEL OIL], LEONTOPODIUM ALPINUM EXTRACT, TIN OXIDE
