RICK OWENS x SELAHATIN TRAVEL SET
Selahatin is partnering with iconic designer Rick Owens for a limited collection featuring a travel set including whitening toothpaste, travel mouthwash, a handmade horn toothbrush, and Selahatin’s eau d’extrait mouthspray.
Notes of verbena, Madagascar vanilla, and Sichuan pepper open with electric clarity.
Juniper and dark citrus trace a sharp line through the heart, while rosemary lends a cool austerity.
In the base, black pepper and peppermint collide, leaving a clean, metallic afterglow.
Each note reflects its opposite—black within white, warmth within cold.
The result is ritual stripped to essence, elevated to devotion.
"I BELIEVE IN THE IDEA THAT YOU DON’T NEED TO HAVE MANY THINGS, BUT THAT ESSENTIAL THINGS SHOULD BE MADE SPECIAL.”—RICK OWENS
Flavor Notes
Top. Verbena, Madagascar Vanilla & Sichuan Pepper
Heart. Juniper, Dark Citrus & Rosemary
Base. Black Pepper & Peppermint
About the collaboration
RITUAL — A REPEATED GESTURE THAT ANCHORS IDENTITY AND MEANING — IS THE COMMON THEME SHARED BY SELAHATIN AND RICK OWENS.
SELAHATIN ELEVATES THE EVERYDAY INTO CEREMONY. THE MOST ORDINARY ACT TRANSFORMED INTO A RITE OF TASTE, MEMORY AND EMOTION.
WHERE SELAHATIN BEGINS WITH THE INTIMACY OF THE SELF — A PRIVATE RITUAL OF TASTE AND RENEWAL — RICK OWENS EXTENDS INTO THE PUBLIC SPHERE — A CEREMONIAL UNIFORM THAT ALTERS POISE AND SILHOUETTE.
Note from Rick Owens
“I WROTE A STORY ABOUT MY DAILY LIFE IN A MAGAZINE IN WHICH I SAID: ‘I BRUSH MY TEETH WITH SELAHATIN TOOTHPASTE BECAUSE I LOVE THEIR FONT,’ WHICH WAS TRUE. THEN, ON INSTAGRAM, I SAW A SELAHATIN AD WITH MY BLURRED FACE AND MY QUOTE OVER IT. I THOUGHT THAT WAS BOLD. I CONTACTED THEM AND COMPLIMENTED THEM ON THEIR CHEEKINESS. I TOLD THEM: “WE SHOULD DO A COLLABORATION!” THAT’S HOW WE GOT HERE. I ADMIRE THE DESIGNER. THE REASON HE CREATED HIS BRAND IS THAT HE HAD A STROKE, AND DURING HIS RECOVERY, HE WANTED THE MOST ESSENTIAL THINGS AROUND HIM TO BE MAGNIFIED. I ALSO BELIEVE IN THE IDEA THAT YOU DON’T NEED TO HAVE MANY THINGS, BUT THAT ESSENTIAL THINGS SHOULD BE MADE SPECIAL.” —RICK OWENS
Ingredients
Toothpaste
Aqua/[Water], Sorbitol, Hydrated Silica, CI 77891/[Titanium Dioxide], Sodium Lauryl Sulfate, Betaine, Sodium Bicarbonate, Cellulose Gum, PEG-12, Aroma/[Flavor], Dicalcium Phosphate Dihydrate, Citric Acid, Glycerin, Menthol, Sodium Saccharin, Hydroxyapatite, Synthetic Fluorphlogopite, Methylparaben, Rosmarinus Officinalis Leaf Extract/[Rosmarinus Officinalis (Rosemary) Leaf Extract], Limonene, Juniperus Communis Fruit Oil, Potassium Chloride, Pinene, Citrus Paradisi Peel Oil/[Citrus Paradisi (Grapefruit) Peel Oil], Leontopodium Alpinum Extract, Tin OxideMouthwash
AQUA/[WATER], SORBITOL, HYDRATED SILICA, CI 77891/[TITANIUM DIOXIDE], SODIUM LAURYL SULFATE, BETAINE, SODIUM BICARBONATE, CELLULOSE GUM, PEG-12, AROMA/[FLAVOR], DICALCIUM PHOSPHATE DIHYDRATE, CITRIC ACID, GLYCERIN, MENTHOL, SODIUM SACCHARIN, HYDROXYAPATITE, SYNTHETIC FLUORPHLOGOPITE, METHYLPARABEN, ROSMARINUS OFFICINALIS LEAF EXTRACT/[ROSMARINUS OFFICINALIS (ROSEMARY) LEAF EXTRACT], LIMONENE, JUNIPERUS COMMUNIS FRUIT OIL, POTASSIUM CHLORIDE, PINENE, CITRUS PARADISI PEEL OIL/[CITRUS PARADISI (GRAPEFRUIT) PEEL OIL], LEONTOPODIUM ALPINUM EXTRACT, TIN OXIDE
Eau d'Extrait Oral
AQUA/[WATER], GLYCERIN, PVP, POLOXAMER 407, POLYSORBATE 20, PEG-40 HYDROGENATED CASTOR OIL, PROPYLENE GLYCOL, SODIUM CITRATE, POTASSIUM SORBATE, SODIUM BENZOATE, AROMA, SODIUM PHOSPHATE, DISODIUM PHOSPHATE, PANTHENOL, ALOE BARBADENSIS LEAF JUICE POWDER, BISABOLOL, TOCOPHERYL ACETATE, SODIUM SACCHARIN, LIMONENE, MENTHOL, CETYLPYRIDINIUM CHLORIDE, ROSMARINUS OFFICINALIS LEAF EXTRACT/[ROSMARINUS OFFICINALIS (ROSEMARY) LEAF EXTRACT], JUNIPERUS COMMUNIS FRUIT OIL, PINENE, CITRAL, CITRUS PARADISI PEEL OIL/[CITRUS PARADISI (GRAPEFRUIT) PEEL OIL], BETA-CARYOPHYLLENE, CITRUS LIMON PEEL OIL/[CITRUS LIMON (LEMON) PEEL OIL]
What are the ingredients and what do they do?
PVP
Counteracts stains from coffee & red wine
POLYSORBATE 20
Emulsifier that stabilises the formulation
PROPYLENE GLYCOL
Makes sures the product doesn't dry out
POLOXAMER 407
Helps to dissolve the aromas
PEG-40 HYDROGENATED CASTOR OIL
Emulsifying agent
SODIUM CITRATE
Anti-plaque agent that also inhibits bad-breath
POTASSIUM SORBATE
Relieves the pain of sensitive teeth. works in synergy with Sodium Citrate
SODIUM BENZOATE
Preservative
SODIUM PHOSPHATE
Is used to protect the enamel from bacteria
TOCOPHERYL ACETATE
Vitamin E. Anti-inflammatory antioxidant that strengthens gum barrier to free radicals
DISODIUM PHOSPHATE
Controls the acidity of the product
PANTHENOL
Soothing and moisturizing. Non-irritant.
LIMONENE
Anti-inflammatory
ALOE BARBADENSIS LEAF JUICE POWDER
Aka aloe vera. Preserves oral moisture level and protects against inflammation, harmful bacteria and oral fungus infection.
BISABOLOL
Active ingredients for chamomile, healing & anti-inflammatory
CETYLPYRIDINIUM CHLORIDE
Anti-septic
SODIUM FLUORIDE
Reduces tooth decay & promotes remineralisation
SODIUM SACCHARIN
Sweetener
BHT
Antioxidant which preserves and stabilises the mouthwash.
